The UK Over 50s Housing Weekly News awards have been designed to recognise efforts to reward those who ‘lift and enhance via innovation the customer experience and enjoyment’.
PAYINGFORCARE.CO.UK is a comprehensive and consumer friendly website which provides information on all aspects of care funding.
Its unique features are an ability to talk to an appropriately qualified financial adviser while consumers are exploring the site and a search engine to identify an appropriately qualified financial adviser in their geographic area.
It was launched by Partnership in January in response to the recognition that:
- 69% turn to the internet for information on care for older people
- In 2009 there were 29 million Google searches on paying for care and related search terms
- 79% think that not enough is done to tell people about the care option available
- 25% had no idea who to contact for advice
- Just 11% would contact their local authority for advice and information about care fees, with only 4% contacting a financial adviser and 3% a care home
- Just 5% believe the social care system is easy to navigate
- 76% do not know about any of the funding products available to fund care
CHRIS HORLICK, Managing Director of Care at PARTNERSHIP said “Since we launched payingforcare.co.uk we have been delighted by the extremely positive response from Care Providers, Care Associations, Charities and Local Authorities but most of all with the feedback from the general public who use the service. This demonstrates the appetite for accessible and user friendly information on how to fund long term care and justifies our commitment to this initiative.
ENDS
Press Enquiries
Jim Boyd, Director of Corporate Affairs
0797 345 8675 / 0845 108 7240
jim.boyd@partnership.co.uk
Nigel Barlow, Director of Technical Product Development
0845 108 7240
nigel.barlow@partnership.co.uk
David Andrews, Senior Consultant - Director
07941 255855 / 01273 711567 DAM PR
david@davidandrewsmedia.co.uk
About Partnership
Partnership is a specialist provider of financial solutions for people with health/ lifestyle conditions, as well as those suffering from a serious medical impairment. Partnership was the first company in the UK to offer higher retirement incomes by taking account of people’s health and lifestyle conditions. It has been a consistent innovator developing this sector by championing the needs of those with even modestly reduced life expectancies.
Partnership has led the way in providing products designed specifically for individuals whose health and lifestyle is likely to result in a reduced life expectancy. Partnership is expert in the field of medical underwriting and has a unique in-house data set. Partnership believes that its years of accumulated data and knowledge gives it a unique understanding of the impact of health and lifestyle choices on longevity. This, in turn, enables it to offer the most accurate assessment of a client’s life expectancy and therefore offer the fairest price to them.
Partnership has a comprehensive offering in the retirement sector and offers a complete range of Enhanced Annuity solutions, from clients who smoke or have minor health impairments, through to serious conditions such as cancer. Partnership is the largest provider of annuities for Long Term Care funding in the UK, with 80% of the market. It entered the equity release market this year with an Enhanced Lifetime Mortgage and also offers specialist Protection solutions for clients who have been declined cover from standard providers. Partnership offers a firm commitment to supporting advisers in growing their business.
Partnership has won many awards in addition to heading the Sunday Times HSBC Top Track 250 for leading UK private mid-market companies 2011. These include:
- "Best Enhanced Annuity Provider" - Moneyfacts Awards 2010 & 2011
- 'Long-term Care Provider' award at the Health Insurance Awards 2009, 2010, 2011
- Best Annuity Provider - Professional Adviser Awards 2011
- Simply Biz ‘Annuity Provider of the Year’ Award 2010
- ‘eee-rating’ (the highest possible) for its web-based enhanced annuity platform in the e-Excellence Awards 2010.
- 5 Star rating at the prestigious Financial Adviser Service Awards 2010, 2011
www.partnership.co.uk