Enhanced annuities from Partnership

In 2011, Partnership's clients were made, on average, £xx a month better off, simply because of their health or lifestyle. The improvement in retirement income which we offered them, over and above standard terms, was equivalent to over £yyyy of savings - or an uplift of zz% over the amount they had actually manage to accumulate in their working life.

We were able to help thanks to just three things:

• some thoughtful questioning from their adviser
• the skills of our medical underwriters and
• the experience of our actuarial team.

The result was the ability for us to assess each individual clients' situation and truly reflect that in the amount we offered them.

A recent ABI report estimated that as many as one in every two people heading into retirement could qualify for an enhancement on their annuity - yet only one in ten actually applies. A staggering 40% of those taking an annuity are therefore saying good bye to a potential uplift - an amount which for our average client works our at £xxxx over 10 years; enough to pay for that luxury round the world holiday that we all dream of taking once we have the time to do so.

It's not often that a life assurance assurance company will reward your client for being less than completely healthy. However sensitive it might appear to be, you have to ask them the question.